Encouraging people to think positive
We encourage people to think positive about themselves and adopt preventive measures in their routine life which can simply become a pivoting point for all the precious lives that are at stake. So, let’s go pink and become a better version of ourselves by making better health choices, appreciating our inner beauty and raising our confidence.
Reduce Breast Cancer Mortality
We strive to significantly reduce breast cancer mortality in the country by creating widespread awareness through community engagement on prevention, early detection and increased access to treatment.
Relief To Poor People
To provide relief to poor people, we are setting up a dedicated Breast Cancer Hospital where deserving patients will get free of cost treatment under one roof.
Scope Of Work
Our scope of work is holistic from strategic interventions to public awareness including patient-aid and service delivery.
Make us your charity of the year
Cause Related Marketing
Sponsership
Payroll Giving
Pink Ribbon Pakistan is a volunteer-driven, non-funded, self-sustained and the only organization in the country, which is working on the issue of breast cancer dedicatedly with nationwide outreach since 2004.
We have empowered 18,500,000 women through community-based education on breast health, provided free clinical breast examinations to 29,000 symptomatic patients, free mammograms to 3,700 of the poorest-of-the-poor women, and educated at least 1,395,786 young girls, through direct interaction in over 150 schools, colleges, and universities.
October is a global Breast Cancer awareness month. Pink Ribbon named it “PINKtober” and celebrating it since 2004 to raise awareness on this widespread disease.
Pink Ribbon arrange massive activations in 30 days to create a voice from grass root level to policymakers.
The purpose of this campaign is to sensitize women on breast care and resort them to regular Breast Self-Examination (BSE) techniques so that breast cancer if growing, can be diagnosed and treated at early stages. Another part of this campaign is to raise funds for the ongoing construction of Pakistan’s First Dedicated Breast Cancer Hospital.
PINKtober is a registered trademark and copyright mark of Pink Ribbon Pakistan. The annual PINKtober campaign includes a range of awareness and fund-raising activities including Youth Programme, Corporate Dispatch, Media Appearances, Publication of News Stories and Featured Artiles, Out-of-Home Advertisement, Mall Activations, Corporate Sessions, TVCs/PSMs, and a comprehensive digital drive.
Research shows that breast cancer can be prevented up to 40% by adopting a “Healthy Lifestyle”. So, we focus on prevention and the main slogan for PINKtober is “BecomeABetterYou” which revolves around a healthy lifestyle intending to improve the overall well-being of women and girls by enhancing their health, beauty, and confidence.
Health: Managing and maintaining health means increased energy levels, and a better ability to accomplish our daily goals.
Beauty: Love yourself from the inside out, and be your kind of beautiful. Real beauty comes from the kind of person you are, the choices you make for yourself, and how positive you treat yourself and other people.
Confidence: True confidence comes from within when you try to become the best version of yourself. Confidence can make you happier and healthier than anything else.
In PINKtober, we encourage people to think positively about themselves and adopt preventive measures in their routine life which can simply become a pivoting point for all the precious lives that are at stake. So, let’s go pink and become a better version of ourselves by making better health choices, appreciating our inner beauty, and raising our confidence.
Pink Ribbon has been collaborating with various government and corporate organizations to mobilize resources for its lifesaving cause.
Pink Ribbon encourages all of the corporate organizations to join hands with the PINKtober campaign as part of their Corporate Social Responsibility (CSR) and let us work together to eradicate the menace of Breast Cancer from our society.
Together We Can Defeat Breast Cancer!